Privacy Policy

The Bridge Dental Practice (“we” or “us”) takes user privacy seriously. This Privacy Policy (our “Policy”) governs the manner in which The Bridge Dental Practice collects, uses, maintains and discloses information collected from users (each a “User”) of the https://thebridgedentalpractice.co.uk/ website, mobile website and other websites offered by The Bridge Dental Practice (each a “Site”), as well as any products, services, features, content and applications offered by The Bridge Dental Practice (together with the Sites, the “Services”). We encourage Users to read this Policy carefully. By visiting the Site and/or using the Services, you are agreeing and consenting to the practices described in this Policy. If you do not agree with all or part of this Policy, or do not wish to be bound by it, you are not authorised to visit the Site, and use the Services.

Data Controller

For the purposes of the Site, the data controller is The Bridge Dental Practice. Full contact details are provided below. The data controller is a legal term used in the Data Protection Act 2018 (the “Act”) to signify the person who controls what to do with any given personal information.

Personal Data

For the purposes of this Policy:

“Personal Data” means information about an identified or identifiable individual. An identifiable individual is one who can be identified, directly or indirectly, in particular by reference to an identification number or to one or more factors specific to his physical, physiological, mental, economic, cultural or social identity; and “Processing” means the collection, recording, organization, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, blocking, erasure or destruction, or any other use, of Personal Data.

We may collect Users’ Personal Data, and further Process those Personal Data, as set out below. Third parties may also provide The Bridge Dental Practice with Personal Data about Users. Such Personal Data will be Processed in accordance with this Policy.

Collection of Personal Data

The Bridge Dental Practice may collect Personal Data from Users or their devices when they: visit any Services, register to use any Services, use any Services, download any Services, contact us by mail, phone, email or any other means; or otherwise interact with us.

When Users visit the Site, their devices and browsers will automatically disclose certain information. The disclosed information may include a User’s browser characteristics, IP address, device operating system, language settings, dates and times of connecting to the Site and other technical communications information. Some of this information may constitute Personal Data. The Bridge Dental Practice may also collect information about your online activities over time and across third party websites or services.

The Bridge Dental Practice may also collect any of the following types of Personal Data from Users, in the course of using the Site: contact information (e.g., name, address, email address, phone number, or social media details), username and password. We may use your contact information to send you information about our Services, when we feel such information is important. You may unsubscribe from these messages by emailing us or writing to us (address details below), although we reserve the right to contact you even if you unsubscribe if we believe it is necessary in connection with the Services.

The Bridge Dental Practice may further collect any content that Users submit via the Site.

We may collect statistical information about the use of the Services by users. Some of this information is derived from Personal Data.

Users may refuse to supply Personal Data when using the Site, or the Services, but doing so may prevent them from accessing the Services or certain features of the Services.

The Bridge Dental Practice may receive Personal Data about third parties from Users (for example, if third parties are identified in any communications sent from Users to The Bridge Dental Practice). Whenever Users make any such disclosures, Users must ensure that any affected third parties have consented to: (i) the disclosure of their Personal Data to The Bridge Dental Practice; and (ii) The Bridge Dental Practice further Processing of those Personal Data in accordance with this Policy. If Users cannot obtain such consent, Users must refrain from communicating the Personal Data of third parties to The Bridge Dental Practice.

Processing of Users’ Personal Data

The Bridge Dental Practice may Process Users’ Personal Data for the following purposes:

• to display the content of the Site, and the Services and any customisations selected by the User;
• to support, enhance and improve the Site, the Services and our customer service;
• to verify the User’s identity;
• to respond to Users’ service requests and support needs;
• on an aggregate basis, to understand how Users collectively use the features of the Site, and the Services;
• to administer content, promotions, surveys or other features of the Site, and the Services;
• to show and send Users information and content relevant to their interests;
• to send Users communications regarding administration of their accounts and the features of the Site, or the Services;
• to notify Users of changes to the Site, or the Services;
• to perform data analyses and other Processing (including trend analysis and financial analysis);
• to give effect to the User’s legal rights;
• to share interests and other relevant information between Users;
• to protect against fraud, identity theft, and other unlawful activity;
• to exercise legal rights or defend legal claims;
• to comply with applicable laws and regulations, relevant industry standards and our policies; and
• in any other way that we notify to Users at the time of collection of their Personal Data.

Protection of Users’ Personal Data

The Bridge Dental Practice is committed to processing Users’ Personal Data securely. We adopt appropriate data Processing practices, and appropriate technical and organisational security measures, to protect against unauthorised access, alteration, disclosure or destruction of Personal Data. We provide a SSL secured communication channel, and all data transferred using this channel are encrypted and protected with appropriate digital signatures. However, Users should be aware that the Internet is not a secure environment for Personal Data. We cannot provide absolute assurances that Users’ Personal Data will be secure during transmission across the Internet. Any such transmission is entirely at Users’ own risk.

Disclosure of Users’ Personal Data

The Bridge Dental Practice may disclose Users’ Personal Data to third parties in the following circumstances:

• We may share Users’ Personal Data with recipients within our organisation, for the purposes of operating our business, operating the Site, or the Services, or otherwise for the purposes set out in this Policy.
• We may use third party service providers to help us operate our business, the Site, or the Services or to administer activities on our behalf, such as sending out newsletters or we may share Users’ Personal Data with these third parties for the purposes set out in this Policy.
• We may share generic aggregated demographic information with our business partners for the purposes outlined in this Policy. While we make all reasonable efforts to ensure that such information is anonymized, it is possible that Users’ Personal Data may be disclosed.
• If we sell, merge or transfer all or a portion of our business or assets (including in the event of a reorganization, dissolution, liquidation or other restructuring), we may disclose Users’ Personal Data to the prospective seller or buyer, or their representatives, provided that we have first taken reasonable steps to ensure the security and confidentiality of such information.
• We also may disclose Users’ Personal Data: (i) in connection with any legal proceedings, or otherwise for the purposes of establishing, exercising or defending any legal rights; (ii) if required by applicable law, regulation or legal process; (iii) in response to requests by government agencies and law enforcement authorities; (iv) when we believe disclosure is necessary or appropriate to prevent physical harm or material financial loss; or (v) for the purposes of investigating actual or alleged unlawful activity.

Third party websites

Users may find advertising or other content on the Services that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by third party websites linked to or from the Site, App or Services. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to the Site, is subject to that website’s own terms and policies.

Unsubscribing from marketing communications

From time to time, we may contact Users via email or other electronic means, to provide information relating to products or services that may be of interest to those Users. If any User wishes to unsubscribe from receiving future communications, we include detailed unsubscribe instructions in each such communication. Please note that, in the event that a User unsubscribes from receiving communications relating to marketing or advertising, we may nevertheless continue to contact the User for the purposes of account administration, or as required by law.

Users’ rights

It is the responsibility of each User to ensure that their Personal Data held by The Bridge Dental Practice is complete, accurate and up-to-date. Subject to applicable law, users may have the right to access their Personal Data held by The Bridge Dental Practice, correct any errors in those Personal Data, object on legitimate grounds to the Processing of those Personal Data, and/or request the deletion of those Personal Data. These rights may be exercised by sending a request to info@thebridgedentalpractice.co.uk

Data retention

We will only retain Users’ Personal Data for as long as we require those Personal Data in connection with the purposes set out in this Privacy Policy. We may also be required to retain Personal Data for additional periods of time, for example, where required by applicable laws or regulations.

Cookies

A cookie is a small file that is placed on your device when you visit a website. It records information about your device, your browser and, in some cases, your preferences and browsing habits. This information can be used to improve the service delivered to you through the website. We use cookies to operate the Site and Services (e.g., identifying logged-in users); to determine how users are accessing, and interacting with, the Site; and for advertising purposes.

It is not mandatory to accept cookies. For example, users may set their browsers to produce an alert when a cookie is received, to enable them to either accept or reject those cookies in each instance. However, Users should note that refusing cookies may have a negative impact on the functionality and usability of the Site and Services. For more information on deleting or controlling cookies, please visit www.AboutCookies.org.

How to contact us

For any questions about this Privacy Policy, our data Processing practices, the cookies or your dealings with the Site, or the Services, please contact us at:

The Bridge Dental Practice

14 Milnthorpe Rd,
Kendal,
Cumbria
LA9 5AS

info@thebridgedentalpractice.co.uk

Acceptance of this Policy

Your use of the Site, and/or the Services is deemed acceptance of this Policy. Users who do not agree to the terms set out in this Policy, must not use the Site, and the Services.

Revisions to this Policy

The Bridge Dental Practice may update this Privacy Policy at any time, without providing specific notice. Users are encouraged to frequently check this Policy for any changes, and to stay informed about how we are helping to protect the Personal Data we Process. Users’ continued use of the Site, or the Services will be deemed acceptance of any amendments to this Policy.

Last updated: May 2018